Robbie Williams failed in America because he wasn't marketed properly, US music mogul LOU PERLMAN insists. Perlman - the man behind Backstreet Boys and 'N Sync - boasts he could have helped Williams and his former boy band Take That become hits in the US, if he had been hired by their record label. Perlman says, "There's a reason why Take That and Robbie Williams didn't blow up in the United States. "They blew up everywhere else in the world but they didn't blow up here. You know why? Because they didn't call me. "It's all about marketing. We have a very good approach at getting our talent out there. Schools, different places where kids hang out."