Veteran actor Sir Roger Moore is calling for a boycott of a new store selling foie gras in Dubai.

The James Bond star is leading a campaign to urge bosses of top U.K. department store Fortnum & Mason to stop stocking the controversial pate.

Now he is extending his drive overseas after a new Fortnum & Mason branch was opened in the emirate territory.

In a statement released via People for the Ethical Treatment of Animals (Peta), he says, "I do hope the good people of Dubai will not be taken in by Fortnum & Mason's scurrilous claim that 'Englishness' characterises its products. In fact, Fortnum & Mason is widely condemned and boycotted in Britain as one of the last department stores that still sells foie gras - a product so cruel that it is illegal to produce both there and in more than a dozen other countries...

"The great and the good in England - including the Houses of Parliament, Wimbledon, Lord's Cricket Ground, the BAFTA Awards and His Royal Highness Prince Charles - all refuse to serve this 'torture in a tin'. I invite compassionate Dubai shoppers to join us in calling on Fortnum & Mason to end its involvement in the barbaric force-feeding of birds for foie gras."