Hip-hop icon Russell Simmons has teamed up with U.S. supermarket chain Wal-Mart to launch a new budget fashion range.
The Def Jam Records co-founder and former Phat Farm head has taken charge of American Classic, with items priced between $9.99 (£7) and $29 (£20).
The line, featuring items including knit and woven shirts, sweater vests, denims and casual sports shoes, made its debut at a Chicago, Illinois Wal-Mart on Sunday (15Feb09), and will be stocked in a total of 350 stores across the States.
Simmons stepped down as CEO of Phat Farm in 2007 and has been focusing his fashion efforts on his other brands Russell Simmons-Argyleculture and Atman.