P. Diddy is reportedly dating Kate Upton.

The 43-year-old rap mogul was apparently seen kissing the Sports illustrated Swimsuit Issue model - who confirmed in February she had split from Detroit Tigers pitcher Justin Verlander - at Miami Beach nightspot Club LIV late last month, where they partied in the VIP section at a bash being held by the 'I'll be Missing You' hitmaker.

A source told the New York Daily News newspaper: ''They were kissing, they weren't hiding it.''

The public display of affection was reportedly followed by a night out in New York last Thursday (04.04.13), with the rapper sharing an intimate meal with the 20-year-old beauty at Gemma in the Bowery Hotel.

An onlooker said: ''They were having dinner together.''

Diddy was most recently romantically linked with singer Cassie, and though they were seen house-hunting together in Beverly Hills in January, it is believed they are no longer together.

A spokesperson for Kate insisted she and Diddy - whose real name is Sean Combs - are not romantically involved.

They said: ''They met once a year ago and there's no further relationship at this point.''