Shania Twain Lands Pioneering Scent Award

Shania Twain - Shania Twain Lands Pioneering Scent Award

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Shania Twain has been named the recipient of the 2013 SMItty Award for her clever use of scent during her concert run at The Colosseum at Caesars Palace in Las Vegas.

MAChines pump the singer's signature fragrances over the audience at the beginning of the show and there's also a vintage saloon smell and a campfire ambience that wafts over fans.

And now she's sampling the sweet smell of success thanks to the organisers of ScentWorld 2013, who have honoured Twain for using fragrance in a way that is "new and unexpected".


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