Rock matriarch Sharon Osbourne yesterday (06SEP04) branded Simon Cowell an "a***hole" live on British daytime chat show THIS MORNING.

Outspoken Osbourne - who is a judge alongside Cowell on UK talent show THE X FACTOR - launched her fresh attack on the music mogul, to the horror of the programme's presenters PHILIP SCHOFIELD and Fern Britton.

Osbourne said, "I'd never met Simon before at all and I wondered why he'd want to project that negativity, that hurtfulness.

"Then when I met Simon I realised why - he's an a***hole."

Co-host FERN BRITTON, wary of TV watchdogs, quickly interjected, "Obviously we can't say that, you did not say that."

Schofield then added, laughing, "We must apologise, but that is very funny."

Osbourne's remark suggests she still holds a grudge against Cowell following his comments her husband Ozzy Osbourne faked his Christmas (03) quad bike crash, which almost killed him, to boost record sales.

07/09/2004 14:01