Sir Paul McCartney is taking his vegetarian campaign to the European Parliament - he will give a speech to international politicians urging consumers to give up meat.
The animal lover and longtime vegetarian is promoting a new drive to encourage the public to go meat-free at least once a week in a bid to fight global warming.
The former Beatle argues that if more people spend just one day in seven eating only vegetables, greenhouse gases can be reduced by up to 80 per cent.
He will deliver his message in an address to Members of the European Parliament (MEPs) in Brussels, Belgium on Thursday (03Dec09).
MCCartney says, "By making a simple change in the way you eat, you are taking part in a world changing campaign where what's good for you is also good for the planet. Having one designated meat-free day a week is a meaningful change that everyone can make. Above all, remember that the future begins with the actions we take now.
"A lower-meat diet could see greenhouse gases reduced by as much as 80 per cent. Western countries currently eat meat at least seven times a week, but using a series of projected world diets, latest reports recommend reducing that to twice or three times a week."