Rock legend Sir Paul McCartney wants the world to stop eating meat, and save the environment at the same time.
MCCartney made the appeal during an interview with animal rights group People for the Ethical Treatment of Animals (PETA).
The former Beatle, a vegetarian himself, claims the land and water used up by the meat industry is a drain on the environment.
He said, "The biggest change anyone could make in their own lifestyle would be to become vegetarian.
"I would urge everyone to think about taking the simple step to help our precious environment and save it for the children of the future."