James Franco is set to host his own TV show.

The 'This Is The End' star ''will document his provocative explorations of the world of art'' in the new series titled 'James Franco Presents', which he will also executive produce.

American arts network Ovation said the series will give viewers an, ''unprecedented look at the fascinating projects and real life adventures of James Franco...from his gallery exhibits to his students' films, the innovative series will also provide an exclusive opportunity to hear Mr. Franco's point of view on his most-personal passion projects, most of which have not been seen by the public.''

The 35-year-old actor added: ''This is a show where content dictates form and form dictates content. It is an art show that is an art piece, meaning the show has synched with the rhythms of my life and work.''

James previously hit back at critics for blasting him as ''egotistical'' for trying his hand at a lot of different things.

He said: ''If anyone wants to say that my doing these things makes me a jerk, that's not about me--that's about people reacting to me. I don't need to be liked for anything I do. I put out a lot of different kinds of material, and maybe people read that as egotistical.

''Or maybe, since a lot of it does involve some aspect of me, they find it self-aggrandising. But there's a long tradition of artists using themselves.

''Look, I know I'm not perfect. And, who knows, maybe a part of it has to do with self-obsession. But it's also about using this weird thing that is a public persona as raw material for creative projects.''