Kanye West - Kanye West Ditches Nike Deal For Rival Adidas

0
0
Subscribe to Kanye West alerts

Kanye West has scrapped his business deal with sportswear company Nike in favour of a partnership with rival organisation Adidas.

The rapper has held a long relationship with Nike, including his collaboration with the company's designers to create his own line of popular sneakers, Nike Air Yeezys, which proved to be one of the most in-demand collections in Nike's history.

But now the Stronger hitmaker has turned his back on the company, confirming to New York radio station Hot 97 on Monday (25Nov13) that the main factor in his decision was to provide for his family, including fiancee Kim Kardashian and their five-month-old daughter, North.

He explained, "The old me might have taken this Nike deal because I just love Nike so much, blah, blah, blah. But the new me with a daughter takes the Adidas deal because I have royalties and I have to provide for my daughter... I'm going to be the first hip-hop designer, and because of that I'm gonna be bigger than (U.S. mega-store) Wal-Mart."

The night before (24Nov13) the interview, West took his Yeezus tour to Brooklyn, New York, where he ranted to the crowd that Nike bosses were not good business partners.

West's partnership with Nike was the shoe brand's first non-athlete full collaboration. Since 2009, two editions of Air Yeezys have been released, with only a limited amount manufactured.


Contactmusic

Tags: Kanye West

0
0
Subscribe to Kanye West alerts
Advertisement

More Kanye West

"Style Icons" Kim Kardashian & Kanye West Are The New Faces Of Balmain's New Menswear Campaign [Pictures]

Kim Kardashian and Kanye West have become the new faces of Balmain's latest menswear campaign. The fashion house shared a series of shots from the...

Madonna Drops Six Promising Tracks Off New Album "Rebel Heart"

Madonna is coming out with a new album. No, seriously, the unofficially dethroned former queen of pop has some new stuff cooking. She gave everyone...

Seth Rogen Has Heard Kanye West's New Album. In A Limousine. With Kanye.

Seth Rogen has revealed that he has heard Kanye West's new album after the rapper sang it to him in the back of a limousine...

Ice-T And Coco Austin Hit The NY Premiere Of 'Top Five' - Part 4

The New York premiere for upcoming comedy 'Top Five' took place at the Ziegfeld Theater and saw a variety of guests among the usual cast...

Advertisement

Kanye West Spotted At NY Premiere Of Chris Rock's 'Top Five' - Part 3

Kanye West makes a surprise appearance at the New York premiere of Chris Rock's new comedy 'Top Five', which took place at the Ziegfeld Theater....

Shock Horror! Kanye West Reportedly Holds Up Flight From Paris (And He Doesn’t Even Apologise)

Kanye West reportedly held up a flight between Paris and Helsinki earlier this week and what's more he didn't even bother to apologise to his...

New York Times Issues Correction After Publishing False Kanye West Quote About Kim Kardashian's Butt In Satirical Column

In the world of celebrities, it isn't' unknown for media outlets to print false reports from time to time, but it is even rarer when...

13-Year-Old Thai Girl Reportedly Declines Kim Kardashian's Offer To Adopt Her, Decides To Remain Close To Her Family

A Thai girl has reportedly turned down Kim Kardashian's offer to adopt her.Kim Kardashian at the a Hairfinity event in London in November.Read More: Jennifer...

Advertisement

Comments

Kanye West Newsletter

Subscribe to this news alert service to receive news and reviews on Kanye West

Unsubscribe | Unsubscribe All