Kim Kardashian and Kanye West have become the face of fashion house Balmain's latest campaign.

The married couple is pictured in a steamy embrace for the designer's spring/summer 2015 menswear campaign titled Army of Lovers.

In the pictures, photographed by Mario Sorrenti, Kardashian grabs West's face and pulls him in for a kiss.

Creative director Olivier Rousteing says, "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends... It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity.

"This is more than a campaign, it expresses something beyond clothes - it is a celebration of love and friendship. This is a new statement for Balmain."