Laura Mvula - Laura Mvula Joins Kids' Campaign Over Talent Show Fears
Pop star Laura Mvula has joined a campaign to boost creativity among British schoolchildren after accusing Tv talent shows of narrowing kids' ambitions.
The Scottish singer is adamant most youngsters in the U.K. now see appearing on a reality show such as The X Factor or Britain's Got Talent as their number one aim.
The former teacher is determined to help children broaden their horizons in music so she has signed up as an ambassador of the Bbc's Ten Pieces project, which challenges kids to create their own art from a classical composition.
Mvula tells Stella magazine, "When I was teaching, if I asked the kids about their ambitions, 70 or 80 per cent would say Britain's Got Talent or X Factor. I have nothing against the shows, but when kids think they have only one option it upsets me.
"Children have all sorts of creative abilities that are nothing to do with singing into a microphone. There's so much scope in music. But it's all about pushing people on to platforms at lightning speed."
Other musicians to back the project include former Catatonia rocker Cerys Matthews and pianist Julian Joseph.