Karl Lagerfeld - Peter Pilotto for Target tops sale records

Subscribe Karl Lagerfeld

Peter Pilotto's affordable Target collection has become Net-A-Porter.com's fastest selling collaboration.

The range proved so popular that people were making purchases every second for an hour on Sunday morning (09.02.14) when it first went live, beating Karl Lagerfeld and Christopher Kane who previously collaborated with the website.

Net-A-Porter.com president Alison Loehnis was delighted with the success of the collection and says they knew it was going to be a ''hit'' early on.

She explained to Vogue.co.uk: ''The response has been phenomenal! Peter (Pilotto) and Christopher (De Vos) worked with Target on creating a collection that was totally identifiable, yet different, and we knew this collaboration was going to be a hit from the beginning.''

A floral skater dress which featured a combination of yellows, whites, blacks and blues was the first piece to sell out.

On Monday (10.02.14) eBay's official account showcased how popular the brand was proving, with people already shifting stock online for higher than the original price.

The company wrote on Twitter: ''Obsession of the day: #PeterPilotto for Target! Shop over 2,000 styles on eBay: http://bit.ly/1f8f9DH (sic)''

The collection has been popular with stars including Alexa Chung and Diane Kruger, who turned out for the New York launch last week.


Tags: Karl Lagerfeld - Alexa Chung - Diane Kruger

Subscribe Karl Lagerfeld

More Karl Lagerfeld

Michelle Williams Brings Edgy Glamour To The Louis Vuitton Foundation Inauguration

'My Week with Marilyn' star Michelle Williams, 'The Dark Knight Rises' actress Marion Cotillard and 'The Bling Ring' director Sofia Coppola were among the star...

Rosie Huntington Whiteley Was Among The Glamorous Guests Of CR Fashion Book Issue 5 Launch Party In Paris - Part 5

A sea of fashion giants made their way to the launch party of CR Fashion Book Issue 5 held at The Peninsula Paris hotel,...

Behind-The-Scenes Of Kristen Stewart's Chanel Campaign

Hold up...is that a smile we see from Kristen Stewart in the new behind-the-scenes video of her Chanel campaign shoot? Well, sort of. She must...

The Kult of Karl Lagerfeld: The Ways of Chanel's Iconic Designer

So Karl Lagerfeld has opened his first London store, launched a fragrance line and brought us a emoji app all in a matter of days....


Keira Knightley's Wedding Dress Strikes Again! [Pictures]

Keira Knightley’s wedding dress is the gift that keeps on giving – a gift to herself, mostly. Knightley rocked the frock (or at least something...

Cara Delevingne Stars In Karl Lagerfeld "Horror" Film & Explains Why Social Media Is An Issue

Model Cara Delevingne may have not made it on to the Fifty Shades of Grey cast but she has marked another step into acting in...

She Should Coco: Keira Knightley To Star In Karl Lagerfeld's Coco Chanel Movie

Keira Knightley is among a host of stars due to star in a short film about the iconic fashion designer Coco Chanel. The movie, is...

Karl Lagerfeld and Keira Knightley Will Team Up To Honor Coco's 100th Anniversary

Keira Knightley will be joining the likes of Shirley MacLaine, Audrey Tautou and Anna Mouglalis in a right of passage of sorts – portraying the...



Karl Lagerfeld Newsletter

Subscribe to this news alert service to receive news and reviews on Karl Lagerfeld

Unsubscribe | Unsubscribe All