A Prince Harry lookalike is at the centre of a deceptive new reality Tv show, in which eligible women vie to win the doppelganger's heart - unaware he is not the real British royal.

Bosses at America's Fox network have given the go-ahead for a series titled I Wanna Marry Harry, in which a ginger-haired man by the name of Matthew Hicks is given a royal makeover to look like Prince William's younger brother.

He will go on a series of romantic dates with 12 American women, all led to believe Hicks is the real deal, hoping their dreams of becoming a princess could possibly come true.

Meanwhile, the real Prince Harry has been romancing model Cressida Bonas since 2012.

I Wanna Marry Harry, which is executive produced by Tv mogul Ryan Seacrest, premieres in the U.S. on 27 May (14).