Spice Girls - Producer: 'Spice Girls Musical Will Return'

Tags: Spice Girls - Abba

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The producer behind the Spice Girls' flop musical Viva Forever! is convinced the show can be brought back to life with a little hard work and a few alterations.

The West End musical, based around the girl group's hit songs, closed last month (Jun13) after scathing reviews and poor ticket sales brought its brief run to a halt.

However, producer Judy Craymer, who was also the brains behind popular Abba show Mamma Mia!, insists Viva Forever! can be resurrected after a few changes are made.

She tells Britain's Daily Telegraph, "Oh yes, I'm sure Viva! will rise again at some point. It can be worked on. It was heartbreaking that we had to close it. I wouldn't say there weren't faults with it, but I love the Spice Girls, and, when you are thinking about a subject to write a musical about, I think that the Spice Girls have earned a place on our landscape...

"Audiences had a good time. It wasn't Mamma Mia! but I wasn't trying for it to be Mamma Mia!"

Craymer insists the pop stars were disappointed by the show's lack of success, adding, "They understand the ups and downs of showbusiness, but then they have had a lot of knocks themselves and they are still here."

Theatre critics labelled the show "insultingly banal", "tawdry, lazy and unedifying", and "not just bad, but definitively, monumentally and historically bad" after it opened last November (12).


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