Tommy Hilfiger - Tommy Hilfiger cancels menswear show

Subscribe to Tommy Hilfiger alerts

Tommy Hilfiger has cancelled his menswear show at New York Fashion Week.

The all-American designer was due to showcase his latest designs for males when Fashion Week returns to the Big Apple in September, but has decided against the show so the brand can concentrate on its women's collection.

Avery Baker, Tommy Hilfiger Group chief marketing officer, said: ''We've made a strategic decision to focus our attention during New York Fashion Week on our women's business.

''Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men's collections through channels that speak directly to consumers.''

The move is surprising as menswear accounts for 60 per cent of the brand's global business compared to womenswear, which makes up 40 per cent.

Meanwhile, menswear creative consultant Simon Spurr has departed from the label. Simon

had earlier quit his own eponymous label but said he would continue working with the Hilfiger brand. The move sparks speculation he is to concentrate all his efforts on a new brand.

Men's collections will now be designed by Tommy and his in-house team, carrying on the designer's tradition of preppy, unpretentious fashion.

Tommy recently said: ''I don't believe in pretentious fashion, in clothes that are exorbitantly priced, unwearable or created as an artwork for a museum. In my view, fashion is for the moment, but style is an enduring frame of mind.

''People with good taste never have to try too hard because they know if you spend too much time looking in the mirror you'll only end up confused.''

Tommy Hilfiger has also announced it is moving its womenswear show at Fashion Week from its traditional Sunday 8pm slot to Monday September 9 at 11am.


Tags: Tommy Hilfiger

Subscribe to Tommy Hilfiger alerts

More Tommy Hilfiger

Valentino Garavani Hosts The Sala Bianca 945 Event - Part 1

Italian fashion designer, Valentino Garavani, hosted Sala Bianca 945 Event, and was photographed on the red carpet for the opening of the event in New...

Rosie Huntington Whiteley Was Among The Glamorous Guests Of CR Fashion Book Issue 5 Launch Party In Paris - Part 5

A sea of fashion giants made their way to the launch party of CR Fashion Book Issue 5 held at The Peninsula Paris hotel,...

Alicia Keys Is Stunning In Red Satin At Keep A Child Alive Black Ball - Part 3

'Girl On Fire' hitmaker Alicia Keys looked stunning in a red satin gown as she posed on the proverbial red carpet alongside her hip hop...


Tommy Hilfiger And Jesse Metcalfe Pose With Respective Partners At Novak Djokovic Foundation Benefit Dinner - Part 1

Models and movie stars showed their faces at the Novak Djokovic Foundation Benefit Dinner; an event supporting the tennis player's charity which aims to put...

P. Diddy And Will Ferrell Spotted Dressed Down At A Miami Art Show

Various famous faces were spotted at the Miami Beach Art Basel; it was the 11th edition of the show that is considered the most prestigious...

Carly Rae Jepsen, Jon Stewart And Seth Rogen On Red Carpet At Comedy Central's 'Night Of Too Many Stars' - Part 1

Among arrivals at Comedy Central's 'Night Of Too Many Stars: America Comes Together For Autism Programs' event were popstar Carly Rae Jepsen, Rage Against the...

Tommy Hilfiger leaving Soho House

American fashion designer Tommy Hilfiger leaves Soho House in Beverly Hills. As the video begins he is commenting on the trials of high profile divorces...



Tommy Hilfiger Newsletter

Subscribe to this news alert service to receive news and reviews on Tommy Hilfiger

Unsubscribe | Unsubscribe All