Leighton Meester is the new face of Vera Wang's latest fragrance.

The 'Gossip Girl' star will appear in the advertising campaign for the new scent and was chosen by the designer as she appeals to other women.

Vera said: "Her beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance."

The campaign will be shot by Carter Smith this weekend in New York.

As well as fronting a campaign for Vera, Leighton - who has become a style icon over the past couple of years - recently revealed she wants her own fashion line and is looking for a designer to team up with.

The 'Gossip Girl' actress is keen to create her own range of clothes and wants a designer to team up with.

When asked if she would like her own clothing collection, she said: "The more I think about it the more it sounds like something I would want to do. I don't know if it'd be any time soon but I'd really like to work on a collaboration with somebody - I always have ideas for stuff like that. The problem is I always have so much admiration for so many designers and for so many different styles, it'd difficult to hone in on Just One Look but why not?"