Versace - Versace To Venture Into Childrenswear
Versace is to launch a childrenswear line next year, which the Italian fashion house has promised will be ''glamorous and colourful''.
Versace is to launch a childrenswear line next year.
The Italian fashion house - headed by Donatella Versace - are planning to release the range, entitled Young Versace, for spring/summer 2012 and promise it will be "glamorous and colourful".
Gian Giacomo Ferraris, chief executive officer of Versace SpA, said: "This is a high-end, glamorous and colourful collection in line with the brand's essence, with a touch of rock 'n' roll. Donatella Versace strongly supports and is behind the project, we have a state-of-the-art technological platform and supply chain, and we directly manage our core business."
The collection - which is aimed at children up to the age of 12 - will incorporate the label's iconic symbols, such as the Greek frieze and the Medusa while adding a more youthful and ironic twist.
Versace is the latest luxury label to branch into childrenswear.
Lanvin recently announced plans to debut a collection for youngsters as part of their spring/summer 2012 outing.
Thierry Andretta, executive vice-president of the brand, said: "It's a way to translate the universe of Lanvin ready-to-wear to the world of kids. We really want to stay in the luxury world."
Marni, Dior and Chloe have also branched into expensive childrenswear in recent years.