The Walt Disney Co. on Monday announced a company-wide campaign to end promotions of unhealthful foods to kids and eliminate sales of such food in its theme parks. Responding to warning of a national epidemic of childhood obesity, the company said that it would only permit its characters to be used in food advertising and merchandising for products that met certain guidelines for calories and fat content. In a statement, CM_UID_5549f3baABC485549f3baabcea CEO Robert Iger said, "A company such as ours, with the reach we have, has a responsibility because of how much we can influence people's opinions and behavior." The new policy will affect sponsor messages on the Disney Channel and advertising on kids' programming airing on Disney-owned ABC-TV. Today's (Tuesday) Wall Street Journal observed that two Disney partners, Kellogg's and McDonald's, could be among those affected by the policy. For example, it noted that Kellogg's Keebler chocolate chip cookies, which promoted Disney's film Cars, derives half its calories from fat and that McDonald's Chicken McNuggets, also promoted by Disney, would not meet Disney's health guidelines because they are high in trans-fats.




17/10/2006